How Podcasts Can Champion the Unheard.

Imagine a world brimming with stories that never reach our ears because they are drowned out by louder, more dominant voices. This is true for many who seek but rarely find representation in mainstream media. Podcasts, however, offer an intimate space where these stories can flourish and be heard.

The main challenge is the overwhelming dominance of established media voices, which often sidelines minority and unconventional perspectives. Internally, podcast creators may struggle with doubts about the impact of their efforts and whether they can truly make a difference in such a saturated media landscape.

We have the opportunity to reshape the media landscape by creating a platform that elevates voices traditionally left at the margins. Podcast creators can democratize their platforms, making it more inclusive and representative of the diversity within society.

The critical decision for many podcasters is to focus their platforms on stories that challenge the status quo. This involves seeking out, supporting, and showcasing views that differ from mainstream narratives and telling stories that engage with its audience on a wide spectrum of ideas and perspectives.

Podcasters often discover that their medium is uniquely suited to encouraging deep connections and sparking change. They realise that by focusing on untold stories, they can offer something rare and valuable: a new lens through which listeners can view the world. 

This approach is crucial for promoting a diverse and inclusive society. Podcasts that advocate for unheard voices can help bridge cultural divides, challenge stereotypes, and promote understanding. For listeners of podcasts like "Brave New Girls," these stories inspire action and encourage empathy, proving that everyone has the power to make a difference.

Do you want to start a purposeful podcast? Get in touch and we will help you.

Ten Actionable Steps to Create Advocacy Podcasts:

Identify Untold Stories: Focus on narratives that aren't covered in mainstream outlets.

Ensure Diversity: Invite guests from varied backgrounds to enrich the dialogue.

Create Safe Spaces: Make your podcast a platform where guests feel safe to express themselves.

Promote Engagement: Encourage listeners to interact, providing feedback and sharing stories.

Utilize Social Media: Expand your reach and interact with a global audience.

Build Community: Foster a sense of community among listeners and contributors.

Stay Informed: Keep abreast of issues that affect marginalized communities.

Be Consistent: Regularly produce content to keep the audience engaged and informed.

Measure Impact: Track the reach and influence of your podcast through analytics.

Remain Adaptable: Be open to changing your approach based on listener feedback and social shifts.

Podcasts can be powerful platforms for amplifying voices that are often overlooked, transforming passive listeners into active participants in a more inclusive dialogue.

PS. Download your free podcast planning workbook- it gets you exactly where you need to be to start a podcast that reflects you, your expertise and your unique perspective.

PPS. Watch the masterclass - it’s a free intro to podcast guesting that will get you started on your brand storytelling journey. Dare to share, and your people will find you.

PPPS. Read my book Dare to Share- a step-by-step guide to podcast guesting