Navigating the Shifting Landscape of Social Media: The Power of Podcasts in Growing Your Audience

Do you believe in what you do? Do you think it helps people? Do you want to help more people? Do you think if you could get in front of more people to talk in depth about what you do, that they would better understand how you can help them, and therefore want to work with you? So if you want to have a greater impact in the world, if you want to grow your audience, if you want to help more people then you need to be guesting on podcasts.

Been there, done it, worn the t-shirt.

You’re a Brave New Girl who’s been through it, done it, worn the t-shirt, right? You’ve experienced life’s ups and downs? Then you have a story to share that will have an impact for those who need to hear it. And so you need to get it out there in a way that is going to reach as many people as possible.

In the shifting sands of our digital age, reaching a broad audience on social media has become increasingly challenging due to the complex algorithms that govern these platforms. Unlike the early days of social media, where content visibility was more straightforward, modern algorithms are designed to prioritise user engagement, making it harder for creators and businesses to gain visibility without substantial interaction. This shift has necessitated a new approach for those looking to expand their reach.

Social media platforms are now saturated with content, and the algorithms prioritise posts that generate significant user engagement (likes, comments, shares). This prioritisation means that without high levels of interaction, posts can quickly become lost in the sea of content, reducing visibility even to followers. The algorithms are a black box, constantly evolving, and often lack transparency, making it challenging to develop a consistent strategy for content visibility.

In this environment, leveraging your unique voice, story, experience, and expertise is vital. Authenticity resonates with audiences, and by sharing genuine stories and insights, creators can form deeper connections. This authenticity is where podcasts come into play as a powerful tool for reaching new audiences.

Podcasts offer a platform for in-depth discussions, allowing guests to delve into their areas of expertise and share their experiences in a way that is both personal and professional. This format provides an opportunity to connect with listeners on a deeper level, fostering trust and credibility.

If you believe in the value of your work and its potential to help others, appearing on podcasts can be a transformative step in growing your audience. By engaging in meaningful conversations, you can demonstrate your passion and expertise, helping listeners understand how you can add value to their lives.

Maximize the impact of your podcast appearances:

Identify Your Core Message: Clearly define the key message or solution you offer, focusing on areas related to health, self-improvement, and wealth, which are universally appealing topics.

Tailor Your Story: Craft your narrative to be relatable and relevant to the podcast’s audience, emphasising how your experiences and expertise can address their needs and interests.

Engage Emotionally: Use personal stories and anecdotes to create an emotional connection with listeners, making your message more memorable and impactful.

Offer Practical Advice: Provide listeners with actionable tips or strategies they can apply in their own lives, reinforcing your role as a problem-solver.

Be Authentic and Transparent: Authenticity builds trust. Share your successes and failures openly to establish credibility and relatability. 

Encourage Listener Interaction: Invite listeners to engage with you outside the podcast, whether through social media, your website, or direct contact. 

Use Clear and Concise Language: Avoid jargon and overly complex explanations. Clarity ensures your message is accessible to a broad audience. 

Highlight Testimonials or Success Stories: Share examples of how you’ve helped others, providing concrete evidence of your effectiveness.

Follow-Up with Additional Resources: Offer listeners additional resources, such as articles, eBooks, or online courses, to further explore your expertise.

Call to Action: End with a clear call to action, guiding listeners on what to do next if they’re interested in your services or message. 

By following these steps, you can use podcasts as a powerful tool to reach and engage with a new audience, overcoming the limitations of social media algorithms.

The key is to focus on delivering value and solutions to the listeners, aligning your message with their interests and needs. This approach not only helps in growing your audience but also in making a more significant impact in the world by sharing your knowledge and expertise.

 PS. Watch my masterclass - it’s a free intro to podcast guesting that will get you started on your brand storytelling journey. Dare to share, and your people will find you.

PPS. Read my book Dare to Share- a step-by-step guide to podcast guesting