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All the caffeine without the crash- Pioneering a Healthier Energy Drink Revolution with PerfectTed

My guest on Brave New Girls podcast is Marisa Poster, co-founder of PerfectTed, who is making waves in the energy drink industry with a revolutionary approach. PerfectTed is not just another energy drink; it’s a healthy and sustainable lifestyle choice, leveraging the power of organic matcha to offer all the benefits of caffeine without the crash. This innovative beverage brand, which gained significant traction after a successful pitch on "Dragons' Den," is rapidly transforming the market landscape.

The Unique Appeal of Matcha

Matcha, the star ingredient in PerfectTed, is known for its rich nutritional profile. Unlike coffee or traditional energy drinks, matcha provides a balanced and sustained energy boost. This is primarily due to its combination of caffeine and L-theanine, an amino acid that promotes relaxation without drowsiness. The caffeine in matcha is released slowly, preventing the spike and subsequent crash often associated with other caffeinated beverages. This makes PerfectTed an ideal choice for those with ADHD or anxiety, as it helps maintain focus and clarity without the jitters.

Marisa's personal journey with ADHD and her challenges with conventional energy drinks led her to discover the benefits of matcha. This discovery was not just a personal solution but became the foundation of a business aimed at offering a healthier alternative to synthetic, sugar-laden energy drinks.

The Dragons' Den Success and Beyond

PerfectTed's journey to fame began on "Dragons' Den," where all five judges were impressed by its innovative concept and health benefits. Steven Bartlett, in particular, saw immense potential in the brand, investing significantly and bringing the brand into his First Flight incubator program. This partnership has been instrumental in PerfectTed's meteoric rise, with the brand now boasting an 11,000% growth and an annual revenue of £12 million. PerfectTed's sponsorship of Bartlett's podcast, "Diary of a CEO," further underscores their strong partnership and shared vision.

The Health Benefits and Sustainability of Matcha

Matcha, sourced from the finest regions of Japan, is packed with antioxidants and nutrients. PerfectTed uses only organic, ceremonial-grade matcha, ensuring the highest quality product free from pesticides and harmful chemicals. This not only benefits consumers but also supports sustainable farming practices. The shading and traditional processing methods used in cultivating matcha contribute to its high chlorophyll content and nutrient density, making it a powerful health booster.

PerfectTed's matcha drinks are crafted to appeal to a health-conscious audience, offering a natural and refreshing alternative to traditional energy drinks. With zero added sugars and low calories, they cater to those looking to maintain a healthy lifestyle while enjoying a delicious beverage.

A Disruptor in the Energy Drink Market

Marisa Poster is not just building a brand; she is spearheading a movement towards healthier, more sustainable energy sources. PerfectTed stands out in a market dominated by synthetic and often unhealthy options, providing a product that not only energises but also supports overall well-being. The brand's rapid growth and popularity signal a shift in consumer preferences towards more natural and beneficial choices.

Actionable Steps for a Healthier Energy Boost

1. Try Matcha: Start with a matcha latte from local cafes like Joe and the Juice to ease into the flavor.

2. Choose Quality: Opt for products using ceremonial-grade matcha for the best health benefits.

3. Read Labels: Avoid drinks with added sugars and artificial ingredients.

4. Listen to Your Body: Monitor how different energy sources affect your focus and mood.

5. Stay Informed: Educate yourself on the benefits of natural ingredients.

6. Explore Alternatives: Experiment with matcha-based products to find what works best for you.

7. Support Sustainable Brands: Choose brands that prioritize organic and sustainable practices.

8. Mind Your Intake: Balance your caffeine consumption to avoid dependence.

9. Promote Health: Share your experiences with healthier energy drinks to encourage others.

10. Stay Curious: Keep exploring new and innovative products that align with a healthy lifestyle.

Discover how Marisa Poster and PerfectTed are revolutionizing the energy drink market with organic matcha, offering a healthier, crash-free alternative to traditional caffeinated beverages.

PS. Listen HERE to MARISA’s journey on BRAVE NEW GIRLS podcast to hear how she helps us help the planet.