Fearless fashion.
If you’re interested in sustainability in the fashion industry, then listen to my guest this week, Hannah Standen, co-founder of Alterist. Her mission is to reduce textile waste. Through design, creativity, and collaboration, she and her brand are altering the world’s perception of what is considered to be textile waste. With a fresh perspective on circular fashion, Hannah is challenging the status quo and leading the charge to reimagine how we produce, consume, and reuse clothing.
A New Vision for Fashion
Alterist is more than just a brand; it’s a movement toward a sustainable future. By redefining textile waste as a valuable resource, Alterist aims to disrupt traditional fashion practices that prioritize overproduction and excessive consumption. According to Hannah, "textile waste isn’t trash; it’s an opportunity for innovation and creativity." This ethos is embedded in Alterist’s approach, which focuses on creating lasting value through collaboration with designers, makers, and consumers alike.
At its core, Alterist offers an alternative: a circular platform where pre-loved and leftover textiles are transformed into stylish, high-quality pieces. This approach not only reduces waste but also inspires consumers to see fashion as a dynamic, ever-evolving process, rather than a disposable commodity.
The Courage to Challenge Norms
Hannah’s journey began with a simple question: How can we do better in fashion? Driven by her passion for sustainability, she set out to create a brand that would address the industry’s most pressing issue—overproduction. Alterist challenges the norms by experimenting with style and materials, offering consumers the chance to rethink their relationship with clothing.
“Altered vision” is at the heart of what the brand represents. It’s about looking at what others might discard and seeing potential. This shift in perspective is empowering, not just for designers but for consumers who want to make ethical and informed choices.
Why It Matters
The fashion industry is one of the largest contributors to environmental degradation, with millions of tons of textiles ending up in landfills every year. The pressure to produce fast and cheap clothing has led to unsustainable practices that harm the planet. Alterist’s mission to reduce waste and promote circular fashion aligns with the urgent need for systemic change.
But Hannah’s message is clear: it’s not just about the industry. It’s about individuals, too. Every small action helps, whether it’s choosing a sustainable brand, repairing an old garment, or donating unused clothes. When we intentionally reduce textile waste, we’re contributing to a healthier planet for future generations.
A Future of Transformation
Hannah’s work with Alterist demonstrates that the future of fashion is one of transformation—of materials, habits, and mindsets. By adopting a circular approach, Alterist is redefining what’s possible, proving that sustainability and style can coexist beautifully.
Through her courage to challenge the norms and her innovative solutions, Hannah Standen offers a hopeful vision of a fashion industry that prioritises people and the planet. Every choice matters, and every action counts. Together, we can help create a future where waste is reduced, reused, and reimagined.
Brave New Girl- How to Be Fearless.
10 Actionable Steps to Support Circular Fashion
Embrace Circular Fashion
Seek out brands like Alterist that prioritize extending the life of garments and reducing waste.Repair and Alter Clothes
Learn simple sewing skills or take items to a tailor to repair or modify them.Buy Pre-Loved Fashion
Shop at thrift stores or use online platforms that specialize in second-hand clothing.Swap Clothes
Organize or attend clothing swap events to refresh your wardrobe without buying new items.Support Local Sustainable Designers
Choose local brands that prioritize ethical practices and collaborate with artisans.Donate Responsibly
Ensure donated clothes are clean and in good condition to maximize their usability.Educate Yourself
Follow sustainability leaders and brands to stay informed about textile waste solutions.Choose Quality Over Quantity
Invest in durable, timeless pieces rather than fast-fashion items.Say No to Fast Fashion
Avoid brands that perpetuate overproduction and poor labor practices.Experiment with Upcycling
Get creative by repurposing old textiles into something new and functional.
Hannah’s inspiring journey reminds us that sustainability in fashion isn’t just a trend; it’s a necessity. Alterist is proof that with creativity and collaboration, we can change the narrative and embrace a more sustainable way of living.
PS. Listen HERE to HANNAH’S journey on BRAVE NEW GIRLS podcast to hear how she helps us create well beings on a well planet.
