Do it your way.
Don’t start a podcast- unless you’re ready to do it in your own unique way.
Don’t start a podcast just because everyone else is doing it. It’s not a tick-box exercise for business owners, brand builders or authors with books to sell. It’s an artform. It’s something you have to be passionate about, for and in of itself. You have to be driven by something bigger than simply having a podcast. You have to care about the listeners. You have to be champing at the bit to be talking to other experts in your field. You have to be curious, You have to be like a dog with a bone. You have to feel like you’d do this for the love. And if it brings in sponsorship and business, all well and good (It will).
Otherwise you will run out of steam because it takes work. It takes energy, time and money. It takes consistency and persistence and patience. It’s having belief in yourself as the host and belief that what you are putting out in the world is worth it. You can’t half-arse it, or you’ll ‘die’ trying. It’s like writing a book. It’s hard. But when you do it is life-affirming, business enriching, and relationship enhancing.
Having a podcast, when done right, can be an incredibly powerful tool for businesses and brands. It allows you to establish thought leadership, create a deeper connection with your audience, and provide value that transcends the constraints of traditional marketing. For businesses with the right mindset and resources, a podcast can amplify your message, humanise your brand, and build a community of loyal listeners.
To create a successful podcast, you need to be genuinely interested in sharing knowledge or stories that can resonate with your audience. It requires a clear vision and a passion for the topics you discuss. Having an editor or the full podcast production team can help streamline this process by bringing professional production quality, strategic content planning, and marketing expertise to ensure your voice reaches the right ears.
Investing in a podcast is worth it if you have a compelling message and the commitment to produce content consistently. We can assist with technical aspects, freeing you to focus on content creation and engagement. We can also help you navigate the complex landscape of podcast promotion to ensure your podcast doesn't just become another voice in the cacophony of the digital world.
Do it your way!
Here are 10 tips to consider if a podcast is right for you and your business:
1. Assess your commitment to long-term content creation.
2. Define your niche and make sure you have enough to talk about.
3. Be clear about your goals: brand awareness, lead generation, etc.
4. Ensure you have the resources for consistent production and promotion.
5. Consider if you have engaging storytelling skills or can develop them.
6. Evaluate if you can offer value that isn't already saturated in the market.
7. Determine if you have the time to invest in building a community.
8. Think about if you can bring unique insights or perspectives to your audience.
9. Decide if you're prepared to be patient as your podcast grows.
10. Reflect on whether you're willing, and have the marketing budget, to partner with an podcast media agency to enhance your podcast's quality and reach.
If after considering these factors you believe a podcast aligns with your business strategy and you're ready to commit, then reach out to me to take your next step. We can guide you through the nuances of launching and producing a podcast that stands out and resonates with your intended audience. Whether you’re a one woman-band, or a company, or a corporation we can tailor our skills to your needs.
PS. Download my free podcast planning workbook- it gets you exactly where you need to be to start a podcast that reflects you, your expertise and your unique perspective.
PPS. Watch my masterclass - it’s a free intro to podcast guesting that will get you started on your brand storytelling journey. Dare to share, and your people will find you.
PPPS. Read my book Dare to Share- a step-by-step guide to podcast guesting
