Growth with good food.

Balancing Health and Wellbeing: Ella Cooper’s Journey

Ella Cooper, co-founder of Wylde Market, is at the forefront of transforming how we think about food. Wylde Market connects customers with small-scale, sustainable producers, creating a direct link between ethical farming practices and conscious consumers. Running a business in the challenging food industry is no easy feat, and Ella shares her daily struggles and strategies for maintaining health and wellbeing on the Brave New Girls podcast.

Ella’s Health and Wellbeing Struggles

As an entrepreneur and advocate for sustainable living, Ella juggles the pressures of running a startup, connecting with producers, managing customers, and spreading awareness about conscious eating. The demanding nature of her work often blurs the lines between personal and professional life.

One of Ella’s biggest challenges is finding time for rest and recovery. In the fast-paced world of a startup, she describes her job as “24/7,” with no predictable schedule. On top of that, the mental weight of trying to disrupt a broken food system and compete with large supermarkets adds to her stress.

Despite these struggles, Ella is deeply passionate about her mission. She finds solace in the joy her work brings—connecting with like-minded customers, witnessing the beauty of sustainable produce, and fostering a deeper appreciation for the food system. Her strategies for staying grounded reflect her personal commitment to balance, wellbeing, and playfulness.

Ella’s Strategies for Health and Wellbeing

Ella emphasizes the importance of practicing what she preaches. She consumes sustainable, nutrient-rich food from Wylde Market and encourages her team to do the same. She also carves out moments for silliness and playfulness, believing that a lighthearted attitude helps her navigate difficult times. To recharge, she finds creative ways to unplug, such as taking restorative breaks or spending time in nature.

Do you want to join our next Brave New Girls Wellbeing Growth Retreat? Find out more.

Ella Cooper Growth.

Talk to Lou Hamilton- Your Wellbeing Coach

Ten Actionable Steps for Building Wellbeing

  1. Eat Nutrient-Dense Foods: Incorporate organic, seasonal, and sustainable produce into your diet for better physical and mental health.

  2. Set Boundaries: Establish clear limits between work and personal time to protect your energy and focus.

  3. Practice Gratitude: Acknowledge the small victories and the joy your work brings, even during tough times.

  4. Take Breaks: Schedule time to disconnect from work, whether it’s a short walk or a weekend away.

  5. Connect with Nature: Spend time outdoors to reset your mind and gain perspective.

  6. Laugh Often: Find ways to incorporate humor and playfulness into your daily life to lighten the mood.

  7. Be Present: Focus on the task at hand rather than worrying about the next item on your to-do list.

  8. Incorporate Mindfulness: Meditate, journal, or engage in other mindfulness practices to manage stress.

  9. Share the Load: Delegate tasks and lean on your team or support network for help.

  10. Prioritize Self-Care: Make time for the things that nourish you, whether it’s reading, cooking, or simply resting.

Inspiration for Us All

Ella Cooper’s strategies show how entrepreneurs can balance health and wellbeing while leading purpose-driven lives.

Her journey reminds us that health and wellbeing are dynamic and require daily attention. By balancing her passion for Wylde Market with strategies for resilience, she demonstrates that it’s possible to pursue ambitious goals without losing sight of self-care.


If you have worries around life’s juggles & health challenges, and want to grow a healthier, happier life, work with your Wellbeing Coach Lou Hamilton who will guide you through the steps you need to take, to get to where you want to be- living well on a well planet.

See which bespoke coaching programme works for you & we can tailor them further to your growth needs.

Lou Hamilton

Lou has a 20-year award-winning career in film, TV, and art, and is the host of the top-ranked Brave New Girl podcast. A certified life coach for 15 years, Lou specialises in helping you discover and harness your own unique superpower.

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